Frapping Frenzy: How Starbucks Monetized Meme Momentum

The lifespan of modern trends flutters alongside that of a luna moth: blink and you’ll miss it. As relevancy ticks away in hashtag spikes, instagram posts and waning view-seconds on snapchats, marketers endlessly struggle to stay swimming in the current. Even the word used to describe the phenomenon of a successful trend itself – viral … More Frapping Frenzy: How Starbucks Monetized Meme Momentum