What is Web Page Content?
When you read an article on a company’s blog, a product description, a welcome page or any other piece of text associated with that business, you are reading content, which is also sometimes called copy. (For the uninitiated, this can be a little confusing, as “copy” should actually be as fresh and original as possible for the best results!)
Beyond the obvious information-providing function of content, businesses also use it to get noticed, beat their competitors and help define the image and “feel” of their brand.
Why Do I Need Web Page Content?
Search engines are special websites that help web users find things online, and Google is by far the most popular and commonly used. Content is one of a handful of digital tools that help businesses climb up the search engine results pages in Google, putting them near the top of the list where they are more likely to be clicked.
Google uses a complicated (and mostly secret) system of calculations called an algorithm to figure out the best sites to offer as results for a particular search. Google knows that if a web user doesn’t get good quality results, they’ll likely grow frustrated and use another search method, and like any business, Google doesn’t want to lose customers. For this reason, the search engine tends to reward businesses that use well-written relevant content with higher positions in the search listings. Using “bad” content with grammatical and spelling errors is conversely punished, and can knock a business down the listing ladder. Copying content is one of the biggest errors companies make, as taking a competitor’s text and using it as your own can get you blacklisted from Google altogether!
Good content writing = better search engine placement = more customer traffic!
Is Web Page Content All I Need?
Web page content is only a piece of the overall puzzle when it comes to effectively marketing your business. It’s a great start, but don’t forget you’ll need graphic artists and IT help when it comes to assembling a website that looks and performs well.
In most cases, a content writer or copywriter is only responsible for words – that means that if you need graphics, site design, marketing or other tasks done, you’ll need additional team members.